Updated: Nov 28, 2019
Most brands now realize the importance of having a robust digital marketing strategy, and social media is central to that. However, it can always be a challenge to ensure that the plan gets you the results you are looking for. Therefore, this article will be focused on the types of content you should post on Twitter for the best results.
1. News Articles and Blog Posts
Of all the social media sites, Twitter is one of the best for posting news articles. Unlike other sites, users were looking for news and prepared to click through to other websites to read it. Of course, this also means it's a great platform to promote the latest posts from your company blog.
Remember, Twitter is also one of those platforms where you can post a lot of content without receiving an adverse reaction on engagement levels or losing followers as a result. Therefore, you don't have to choose between posting a news article and a different type of content.
It's certainly worth experimenting with the way you present blog or news posts, though, to see what works best for you. The analytics Twitter provides for each post even allows you to see the number of link clicks that piece of content attracted, which is invaluable information for your marketing efforts.
2. Creative and Engaging Images
All social media sites are different, but it is now recognized that images typically engage your audience better than text. Of course, Twitter is not an image-led platform like Instagram is, which I discussed in this article. However, some of the rules still apply to the platform.
So, if you want to engage, it's crucial to make your content as visually appealing as possible. Engagement is critical across all social media platforms, and it's certainly true that different approaches are needed. However, engaging images can be an effective way of interacting with your followers, whether that's through blog posts or other content. Therefore, get creative with your posts, and you will be rewarded.
3. Polls and Questions
Every social media platform is unique, and Twitter is all about carrying on the conversation. Therefore, you want to spend a decent amount of your time asking your audience questions. Now, there are several ways you can do that. One method is to run polls to ask questions directly, and you can quickly gauge opinion on a particular subject through simple polls.
Running poll after poll, though, can quickly become boring and repetitive. Therefore, you want to find different ways to engage with your audience. Questions can be posed in a variety of styles, such as through a comment when you post your latest blog post, and you can encourage engagement with a call to action. For example, you can suggest users like or retweet depending on their preference on a subject. Above all, it's essential to mix your content up to keep it all fresh.
This article has taken a look at some of the content you should post on Twitter. You will notice some rules for social media, in general, apply here, but there is also a particular approach needed to take advantage of the opportunities Twitter offers. Therefore, remember to post news articles and blog posts, post creative and engaging images, and to use polls as well as asking your audience questions using other methods.